Dear Subscriber,

 

Helene Lloyd

Although the Russian economy is not looking as healthy as everyone had hoped, many international players are using this opportunity to make large investments in the Russian market. Both Thomas Cook and TUI are in negotiations to buy leading Russian tour operators, in order to position themselves in what should be Europe's 3rd largest travel market by 2012. Whilst the mass market is likely to contract or suffer from a lack of growth in the short term, in reality the Russian market is still growing and the present economic situation is only temporary. Many national tourism boards are actually increasing their budgets for Russia, as they understand that the returns are more wisely spent in Russia than in many other places in Europe. Moreover the Russian market is more robust than other European markets, as the population has experienced several defaults in the last 15 years, making the present downturn less difficult psychologically than for their Western European neighbours, who have experienced a pro-longer period of stability and growth.


Best regards,

Helene Lloyd
Director
TMI Consultancy

 

 

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