Feature

Russian Traveller Profiles from 5 Key Russian Cities by TMI

As the Russian market is not homogenous, and the traveller profile vary from one region another, TMI Consultancy performed a consumer survey of 1500 respondents in 5 key Russian cities, including Moscow and St Petersburg in the European part of Russia and in Khabarovsk, Vladivostok and Yuzhno-Sakhalinsk, the key cities in the Russian Far East. The methodology was a face-to-face street poll with 300 people in each city in prime locations, such as business centers or premium class shopping malls. 37% of participants were aged 20-29 years, while 21% were in their 30's and 12% were older than 50 years old. Approx. 60% of those interviewed were female.

Average monthly income: In Moscow and St-Petersburg the majority of respondents earned from 1000 to 3000 Euro per month, but in the Far East the income level was much lower, and 77% of respondents earned less than 1000 Euro a month. Respondents from Vladivostok had a higher income than those from Khabarovsk and Yuzhno-Sakhalinsk, nevertheless 27% of Vladivostok respondents had an income less than 400 Euro, while in the other two cities in the Far East, this figure reached 40% or more of respondents.

Travel Frequency: In general about 60% of all respondents noted, that they can afford to travel abroad once a year. 9% said they can afford to travel up to 3 times a year or more. While all people interviewed in Moscow and St-Petersburg said that they travel abroad at least once a year, 30% of the respondents in the Far East have never been abroad. In general, approximately 70% of people from Moscow and St-Petersburg travel only once a year, and 30% - more than once a year. 31% of Moscow respondents travel two times a year, and 4% - at least 3 times a year or more. Muscovites with an average or higher than average income believe that travelling abroad is an integral part of their lifestyle. In the Far East, 47% of respondents answered that they normally travel abroad once a year, and 20% travelled two times a year or more.

Travel Spending: In general, 48% of all respondents usually spend between 800-2500 Euro per trip abroad, while 9% spend more than 2500 Euro per trip. People from Moscow and St-Petersburg tended to spend more than those living in the Far East - as their income levels are higher. 73% of Moscow and St-Petersburg respondents said that they spent from 800 to 2500 Euro per trip. The average spend per trip is 1,500 Euro.

How much do you usually spend per your overseas trip on average?
(Moscow and St-Petersburg)

Sample size - 600 (300 in each city)

In the Far East, only 21% spent from 800-2500 Euro per trip, compared with 73% in Moscow and St-Petersburg. 37% of Far East respondent mentioned that they spent less than 800 Euro per overseas trip. 30% of respondents declined to reveal their average spend.

How much do you usually spend per your overseas trip on average?
(Far East)

Sample size - 900 (300 in each city)