Dear Subscriber,

 

Helene Lloyd

Even though the Russian market has taken a battering over the winter months, all signs seem to indicate that the future is bright, the Rouble has recovered 12% of its value and the prices of oil has shot back up to over 60$ a barrel, which is providing a major boost in confidence. The May holidays (May 1-10th) were quite successful in terms of the no. of travel packages sold, however only the summer will be able to provide us with a more comprehensive picture of what is the real the impact of the economic crisis on outbound travel. Regardless of any short term slowdown, the Russian market is nevertheless considered to be strategically important, and Russia is still expected to be the 3rd largest European outbound market by 2012. As a result, key players are still jockeying to position themselves, Thomas Cook is on the verge of acquiring a leading Russian Tour operator, while the Russian TO, VKO was recently acquired by TUI. TUI also partly owns Mostravel and Kuoni acquired Megapolus Tours in 2007. We expect to see further acquisitions by the end of 2009 as cash starved Russian tour operators with have to sell out to foreign players to obtain much needed capital to continue their expansion.

Best regards,

Helene Lloyd
Director
TMI Consultancy

 

 

News Flash

Rouble Recovery

The Russian Rouble has made a surprisingly fast recovery, regaining 12% of the 30% of its lost value against the US dollar earlier this year.

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